Hey — I'm Phillip.
I run Dougherty Unlimited. One person, one standard: build the kind of website I'd want if I were running your business.
I spent years building software and AI systems for bigger companies before realizing small businesses — the actual backbone of the US economy — were stuck with the worst websites on the internet. Cookie-cutter templates, slow WordPress plugins, zero SEO, no way to track what works.
Dougherty Unlimited is my answer: agency-grade work, solo-operator pricing, a nine-word mission — make small businesses look and perform like the businesses they actually are.
I serve clients nationwide. If you're local, I'll meet for coffee. If you're not, I'll meet for a Zoom. Either way, when we ship your site you'll get my cell, and I'll still be the one you talk to in month seven.
— Phillip
Four principles. I say no to work that breaks them.
One operator, not an agency
When you hire me, you work with me — not an account manager, not an outsourced designer, not a junior dev. The person who takes your call is the person writing your code.
Outcomes over output
A pretty site that doesn't get calls is worthless. Every decision — layout, copy, SEO — ladders up to whether your phone rings more next quarter.
Transparent, always
Flat fees, no hidden add-ons. You own everything. I'll tell you when something won't work before you spend money on it.
Work the tools hard
AI, automation, modern infrastructure. I use them where they move the needle and skip them where they don't. That's how a solo operator delivers agency-level work.
Ready to stop losing leads to a bad website?
One call, 30 minutes, zero pressure. I'll tell you exactly what I'd change — whether you hire me or not.